Lubavitch.com | March 3, 2007
He hangs out with rock stars, cruises the city on a three-wheeled "Mitzvah Bike" and blows the shofar to rally crowds at major league ball games. It's all a far cry from Crown Heights, where this spiritual leader earned his rabbinic ordination.
by abra cohen
What does it take to motivate professional Jewish millennials to go to Shabbat services when pleas from Jewish mothers don’t do the trick? Coax them with free top-shelf booze and kosher hors d’oeuvres at an after-work happy hour.